A lot of people have compared a book launch to having a baby. It’s a fairly apt analogy: conception, long months of growth and a few ultrasounds along the way. A couple of scares. Finally, finally, something to show. But, that’s a very tired, if comprehensible, simile.
I prefer to think of it as planning a wedding. You meet your intended, in my case, a new editor introduced to me by a yenta, otherwise known as my agent. A long courtship follows, promises made, a common goal in the future. A date is set. Like most modern weddings, the date is nearly two years in the future, but that allows for lots of dresses to be tried on, cakes to be tasted, wedding party to be chosen. My bridesmaids are my marketing maven and, if he’ll excuse the gender bending, my publicist. Maid of honor, my agent, naturally. Today I walk down the aisle (of my bookstore) and on the altar of commerce is ONE GOOD DOG. Sweet!
What’s next? After a suitably long honeymoon….a new book!
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Congrats on the big day!
Why, thank you. It is a big day, isn’t it!